Our Services


Branded Entertainment

Done like no other company can. We are more than product placement and branded segments. With custom created story lines, we better the lives of women and their families by showcasing products and services that provide positive-based solutions to everyday challenges.



We created four women-themed award-winning shows currently seen on Lifetime, from the informative The Balancing Act® and our home improvement show Designing Spaces™, to our two reality series, Mission Makeover™, a health and fitness show, and All Mixed Up™ our cooking challenge series.


Funded or Co-Funded, Produced or Co-Produced

You decide. Our sales structure allows us to fund and produce all of our shows or work in conjunction with your organization as Co-contributors. Tell us what you need and we can create the ideal structure that meets your objectives.


O2 Media™ Studios

Come join us in our state-of-the-art, O2 Media owned and operated production facility. We can write, pre-produce and post produce, or we can simply make our studios available for your projects.

  Branded Entertainment

We've been doing branded entertainment for 20 years. We're pioneers in this business, and with our Founder Mark Alfieri still leading the way, O2 Media is now the leader in branded entertainment.

Branded Entertainment is more than product placement or product advertising – it's a piece of entertainment wrapped around a specific storyline that aligns with the brands' personality, image and message.

It's a way for brands to connect more deeply and powerfully with their target audience while entertaining them. We create relevant, original compelling content that not only helps solve an everyday challenge or problem but delivers the brand as the solution to that challenge or problem.

This is what we do. We're experts at it.

  Shows on Lifetime TV

About women. For women. A leader in woman's programming, we create and produce top quality national television shows that air weekday mornings on the #1 cable network for women, Lifetime® Television.

Our 4 Telly award-winning shows provide women the trusted information from experts in their fields, and introduce women to the latest products, services and resources that contribute to the betterment of their lives:

  • Designing Spaces™ – Celebrating 11 years, our women-focused home improvement show gives DIYers the knowledge and inspiration to tackle projects around the house and transform the spaces where they live, work and play.
    Airs Wednesdays, Thursdays and Fridays at 7:30 am (ET/PT)
  • The Balancing Act® - Now in its 7th consecutive year airing on Lifetime, our magazine style show gives women news they can use, tips and advice to balance it all throughout busy days.
    Airs Monday through Friday at 7:00 am (ET/PT)
  • Mission Makeover™– Launching its 5th season in Fall 2014, our health and wellness reality series follows the journey of women on a mission of a lifetime -- to completely make over their lives inside and out.
    Airs consecutive Mondays throughout series at 7:30 am (ET/PT)
  • All Mixed Up™ - In pre-production for its 5th season, our newest show airing on Lifetime cooks up reality by pitting culinary students against each other in heated competition.
    Airs on Fridays throughout series at 7:30 am (ET/PT)
  Funded or Co-funded, Produced or Co-Produced

In today's crowded media landscape, O2 Media can provide strategic partnership options for breaking through the clutter to get your brand message heard.

  • O2 Media™ can fund and produce the segment, then distribute to our cable and syndicated broadcast partners
  • O2 Media can co-produce in collaboration with our content partners
  • A joint venture between the brand and O2 Media can be structured as a co-financed project to share the rights to the content and intellectual properties
  O2 Media Our Studios

Based in Pompano Beach, Florida, our 43,000 square-foot, state-of-the-art full-service production studio provides the creative and technical environment for our passion.

O2's innovative approach and talented creative team allow us to work with a wide variety of companies across the board. From a single writer/producer to an entire production team... O2 Media Studios offers a complete menu of advanced digital media and television services including production, post production, duplication, replication, format conversions, branding and identity packages, sponsorship, commercial and advertising.

Closed Captioning

In public places where you can only focus on the image, closed captioning is becoming a more valid source to still be "heard." With a market opportunity of this magnitude, the question becomes, "Why NOT caption?" O2 Media uses the highest-quality digital encoders to close caption your source material. We offer the options to either import your script using caption software for a speedy turnaround, or transcribe your program from start to finish. With duplication services also available, we can help you complete the process efficiently from scripting to authoring to distribution.


O2 Media has a talented team of creative editors, utilizing state-of-the-art Final Cut Pro editing suites. We work in a number of different formats to meet today's industry and network standards inclusive of all types of shows: TV series, sports, comedy, cooking, real estate, and fitness, to name a few.

  Direct Response

Incredible Discoveries® is the Direct Response marketing agency arm of O2 Media, a full-service brand-building, fully-integrated media and television production company.

ID embraces a 3-screen marketing approach. For Fortune 500 companies and entrepreneurs alike, we make small brands big and big brands bigger. Our model is 100% accountable & ROI measurable. We develop fully integrated campaigns in Television, e-Commerce, Digital, Social, Radio, Print, and Retail in the Hispanic market as well:

  • Full-Feature Production Studios
  • Infomercial Production – Long Form & Short Form
  • Brand Integration on National TV Programs
  • Full Campaign Management

Incredible Discoveries® has partners that can provide design, development, and e-Commerce solutions created to maximize revenue, not simply take orders. Utilizing proven direct response techniques, our websites enable your customers to purchase with ease. And with proprietary custom checkout systems, you’re able to maximize order value with single-click post transaction up selling, down selling, and cross selling.

Our integrated strategy leverages your brand by launching campaigns designed to generate direct-to-consumer sales. Our TV commercials and shows combine the art of branding with the science of direct response. Video is fundamental to increasing website traffic, improving search engine rankings, and enhancing brand awareness.

We meet aggressive goals by strategizing up the sales funnel, considering the User’s experience, how they engage, consume, and react to our ads. Knowing as much about our Users as possible, allows us to provide the best, overall experience for our Clients, as well as for their consumers.

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